Nudie Jeans

It’s coming up to a year since I bought my first pair of Nudie Jeans. And in some ways my hunt for sustainably produced denim was a catalyst to rihtwīs. 
Nudie Jeans are a Swedish brand centred on 4 key principles: Repair, Reuse, Recycle and Responsibility (read more here). Founded by Maria Erixon in 2001 alongside partners Joakim Levin and Palle Stenberg, there is a clear passion for denim, creativity and sustainability.

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