With an upper made from plastic waste recovered from the oceans and confiscated illegal fishing nets, the shoe makes an impressive statement of intent for the direction of the partnership. Combining sustainable and innovative materials with clean and cool design.
(Source: http://www.dezeen.com/2015/07/08/adidas-parley-sports-shoe-alexander-taylor-recycled-ocean-plastic/, 12.07.2015)
The concept is a preview to a collection due for release later this year, which will use innovative materials to create products from recycled ocean waste.
This release is just a taster of Adidas’s focus on sustainability, coming off the back of their first sustainability report earlier this year. In fact in 2014 Adidas were already sourcing 30% of their cotton sustainably under the Better Cotton Initiative. Working towards the objective of all products, across all brands, using sustainable cotton by 2018. You can read more about Adidas’s sustainability report here.
Disappointingly we won’t see the design concept announced last week hit shops, however we should see something similar towards the end of the year. I can’t wait to see what this partnership’s first collection will look like and it’s probably going to be the first time in a long time that an Adidas product has been top of my wish list since Beckham wore these Predators…
(Source: http://openthecity.co.uk/the-complete-history-of-adidas-predators/, 12.07.2015)
Comments? Found any sustainable products and brands? Feel free to share in the comments box below.